NIKE Innovation Summit 2012: Day 2
On Day 2 of the Innovation Summit 2012 NIKE unveiled the new Nike+ Basketball and Nike+ Training platforms.
The technology in both experiences utilizes a new Nike+ Pressure Sensor built into each shoe capable of measuring how high, hard and quick players play each game, or delivering previously unknown information about a workout.
Data are then wirelessly transmitted to the user’s mobile phone, connecting the physical world of sport to the digital domain, and changing the game once again.
Sartoria adapted the Basketball City venue on the fly showcasing the new Nike+ enabled footwear by levitating the shoes on custom made magnetic displays, and creating ad hoc demo zones for guests to experience first hand this new ground-breaking technology.
For more info: http://nikeinc.com