NIKE Innovation Summit 2012: Day 1
Today, February 21st NIKE presented a series of cutting-edge, lightweight performance innovations for the upcoming London Olympics.
To help the Brand unveil technology that is going to change sports performance Sartoria has been called to cut, sew and design a multi-functional space within the Basketball City courts in New York.
From the Nike Flyknit to the next generation Nike Lunarlon, the Nike Hyper Elite basketball uniforms and the Nike Zoom Spikes; these innovations are being showcased in self-contained pods, scattered through the venue to mirror the Lunarlon blueprint, key satellites of a main presentation stage equipped with state of the art LED screens.
For more info: http://nikeinc.com