75 years of Baracuta
“We have been dressing rebels, icons & legends since 1937″.
Dating back to an industrialised pre-war Manchester, the Baracuta brand is steeped in history. Perhaps better known as the Harrington Jacket, the Baracuta G9 is famously favoured by the likes of Elvis Presley, Steve McQueen and Liam Gallagher and It has been held in high regard by almost every British youth movement of the last 50 years, which is testament to its simple versatility.
On the occasion of its 30th anniversary, the international brand management company WP decided to celebrate the introduction into its portfolio of the prestigious British brand, with a global launch event at Pitti, in June 2012. British djs of renown were called to design the soundscape: Eddie Piller, Dean Rudland, Norman Jay and Gilles Peterson.
Within the historical Sferisterio delle Cascine, Sartoria has been asked to bring to life the brand’s legacy and rich history, mixing custom-cut interior design and state of the art digital projections on the weathered walls of the ancient sport venue.