News

October 5, 2012

FENDI Baguette: The Art of Embroidery

The new FENDI Baguette Piccolo Punto is all about customization. The kit contains a canvas Baguette accompanied by a variety of colored threads which, thanks to the ancient art of embroidery, may bring infinite and very personal variations to the iconic “it Bag”. For the launch of the new FENDI Baguette, Sartoria asked italian artist […]

October 5, 2012

Ray-Ban Ambermatic

Ray-Ban’s Ambermatic is a 1978 collection of light adaptive lenses. To demonstrate the product in an authentic and original way, Ray-Ban opted to go for an iPhone App that lets people “amberize” their photos taken with a mobile device, having them re-shot by a camera using an Ambermatic lens as filter. The brand’s flagship store […]

October 1, 2012

Ray-Ban 75

In 2012, Ray-Ban turned 75. To celebrate this momentous anniversary, a campaign was launched claiming “A history of never hiding”. The campaign consisted of a collection of 7 visual stories scanning the decades, from 1937 to today. Stories of individuals who pushed culture forward. Just by being themselves, and never hiding. While the campaign was […]

October 1, 2012

AW LAB

Athletes World – major italian sportswear retailer, counting over 130 stores – in 2012 changed its name to AW LAB, spicing up its brand positioning to appeal a higher end consumer profile. Sartoria was asked to work on a comprehensive online and offline restyling, with the aim to create a premium platform in both fields. […]