September 26, 2013

Hypervenom Knockout tournament hits Rome

In June Nike launched Hypervenom, an innovative boot that features the revolutionary NIKESKIN upper that fits to the foot to aid touch and control, developed for a new breed of attack.

September 25, 2013

Kevin Durant european tour hits Milan and Rome

Nike hosted Kevin Durant on his first tour of Europe. The NBA star visited Italy for a three days journey in Milan and Rome, where he participated in an array of events and activities aiming to inspire young athletes as part of the Kevin Durant Investigates “New Season. Are you Ready?” campaign, led by Nike […]

September 24, 2013

Russian National Team Hockey Jersey Event Launch

On August 26th in partnership with the Ice Hockey Federation of Russia, Nike introduced the Russian Ice Hockey National Team jersey. Russia has dominated hockey and owns a place in this sport’s history that is unmatched by any other country in the world. When designing the new uniforms Nike’s approach was of blending a respect […]

September 23, 2013

Nike X158 Opening

On July 27th Nike took customers’ retail experience to another level with the X158 flagship store, opening to the public with the “Nature Amplified: The Art + Science of Fit + Freedom” exhibition, featuring contributions by Universal Everything, Quayola + Sinigaglia and Supernature.