Breaking news: Fendi woos digital natives with the newly-released myBaguette app, crafted for iPad and Android tablets!
Starting on season 2014-15 the new partnership between AS Roma and Nike has been announced with the public presentation of Roma home and away kits. The kit features a classic and typically sharp design. The body is in Roma red and features a drop-needle tonal stripe throughout offering players the very latest in performance innovation, [...]
During Milan Design Week, and on the occasion of the launch of the Kobe 9 Elite Low HTM and Magista boot, both characterized by Flyknit engineered construction, Nike has decided to partner with Taiwanese innovator and architect Arthur Huang. Exploring the biomimicry inherent to Nike Flyknit, Huang’s Aero-static Dome – installed within the charming courtyard [...]
Fashion designer and Givenchy’s creative director Riccardo Tisci met Nike on the court, to celebrate Air Force 1 with a collection that brings the exotic to an everyday icon. On March 21st, Nike + R.T. AF1 collection hit selected doors such as 151 Wooster and 21 Mercer in New York, Dover Street Market in New [...]
In 2013 Sartoria was asked to help Nike portray the new Nike Women’s Spring / Summer 2014 collection. The Nike Women design team had worked tirelessly to inspire and allow athletes to move more and better.
Once upon a time, a production motorcycle with race-bike power and weight was only a dream. Until the dream came into being, under a code name: Project 1201. Prestigious printed invitations, mysterious email and seductive teaser videos allowed a glimpse into this fascinating universe. A cosmos made of rare and precious materials: Tungsten, Magnesium, Titanium… [...]
In June Nike launched Hypervenom, an innovative boot that features the revolutionary NIKESKIN upper that fits to the foot to aid touch and control, developed for a new breed of attack.
Nike hosted Kevin Durant on his first tour of Europe. The NBA star visited Italy for a three days journey in Milan and Rome, where he participated in an array of events and activities aiming to inspire young athletes as part of the Kevin Durant Investigates “New Season. Are you Ready?” campaign, led by Nike [...]
On August 26th in partnership with the Ice Hockey Federation of Russia, Nike introduced the Russian Ice Hockey National Team jersey. Russia has dominated hockey and owns a place in this sport’s history that is unmatched by any other country in the world. When designing the new uniforms Nike’s approach was of blending a respect [...]
On July 27th Nike took customers’ retail experience to another level with the X158 flagship store, opening to the public with the “Nature Amplified: The Art + Science of Fit + Freedom” exhibition, featuring contributions by Universal Everything, Quayola + Sinigaglia and Supernature.