During Milan Design Week, and on the occasion of the launch of the Kobe 9 Elite Low HTM and Magista boot, both characterized by Flyknit engineered construction, Nike has decided to partner with Taiwanese innovator and architect Arthur Huang. Exploring the biomimicry inherent to Nike Flyknit, Huang’s Aero-static Dome – installed within the charming courtyard [...]
Fashion designer and Givenchy’s creative director Riccardo Tisci met Nike on the court, to celebrate Air Force 1 with a collection that brings the exotic to an everyday icon. On March 21st, Nike + R.T. AF1 collection hit selected doors such as 151 Wooster and 21 Mercer in New York, Dover Street Market in New [...]
In 2013 Sartoria was asked to help Nike portray the new Nike Women’s Spring / Summer 2014 collection. The Nike Women design team had worked tirelessly to inspire and allow athletes to move more and better.
Once upon a time, a production motorcycle with race-bike power and weight was only a dream. Until the dream came into being, under a code name: Project 1201. Prestigious printed invitations, mysterious email and seductive teaser videos allowed a glimpse into this fascinating universe. A cosmos made of rare and precious materials: Tungsten, Magnesium, Titanium… [...]
In June Nike launched Hypervenom, an innovative boot that features the revolutionary NIKESKIN upper that fits to the foot to aid touch and control, developed for a new breed of attack.
Nike hosted Kevin Durant on his first tour of Europe. The NBA star visited Italy for a three days journey in Milan and Rome, where he participated in an array of events and activities aiming to inspire young athletes as part of the Kevin Durant Investigates “New Season. Are you Ready?” campaign, led by Nike [...]
On August 26th in partnership with the Ice Hockey Federation of Russia, Nike introduced the Russian Ice Hockey National Team jersey. Russia has dominated hockey and owns a place in this sport’s history that is unmatched by any other country in the world. When designing the new uniforms Nike’s approach was of blending a respect [...]
On July 27th Nike took customers’ retail experience to another level with the X158 flagship store, opening to the public with the “Nature Amplified: The Art + Science of Fit + Freedom” exhibition, featuring contributions by Universal Everything, Quayola + Sinigaglia and Supernature.
The new Juventus home and away kits for the 2013-14 season have been presented to the public. The kits showcase Nike’s commitment to produce performance apparel with reduced environmental impact – it’s made from recycled polyester – as well as Nike’s belief in style, craft and pride while aiding the performance of players with key [...]
A woman and her bag. The timeless appeal of Adele 1328, the bag named after Fendi’s founder, which blossoms like a flower in the hands of Fendi’s master artisans. Adele’s Dream is Fendi’s latest cinematic undertaking, a short movie that celebrates the new Selleria Line, with a focus on the Adele bag, and the magnetic [...]