News
April 17, 2013
Air Reinvented – Juice Hong Kong Installation
On the occasion of the launch of the Air Max Engineered Mesh series, Nike decided to celebrate the legendary sneaker’s legacy with the “Air Reinvented” global campaign. Part of this worldwide activation, on March 28th an event was held at JUICE, Hong Kong. Sartoria – in charge of the creative concept and design – decided [...]
December 12, 2012
Shoebox 2.0 (AF1 XXX)
On Dec. 11th 2012 Nike celebrated the 30th anniversary of the Nike Air Force 1 and the release of the new Nike Lunar Force 1. Eight years after the White Dunk Tokyo experience, Sartoria came up with with a grand-scale reproduction of the LF1 shoebox, fully made of interactive LED panels and installed in front [...]
November 8, 2012
Ray-Ban Rare Prints
Ray-Ban’s Rare Prints are annual collections of classic Wayfarer sunglasses that feature special pattern prints. Each collection is available in limited numbers and for a limited time period. To launch this year’s Rare Prints collection, artist James Jean created the original artwork and video animation. Sartoria was asked to translate the concept to the window [...]
October 5, 2012
FENDI Baguette: The Art of Embroidery
The new FENDI Baguette “Piccolo Punto” is all about customization. The kit contains a canvas Baguette accompanied by a variety of colored threads which, thanks to the ancient art of embroidery, may bring infinite and very personal variations to the iconic “it Bag”. For the launch of the new FENDI Baguette, Sartoria asked italian artist [...]
October 5, 2012
Ray-Ban Ambermatic
Ray-Ban’s Ambermatic is a 1978 collection of light adaptive lenses. To demonstrate the product in an authentic and original way, Ray-Ban opted to go for an iPhone App that lets people “amberize” their photos taken with a mobile device, having them re-shot by a camera using an Ambermatic lens as filter. The brand’s flagship store [...]
October 1, 2012
Ray-Ban 75
In 2012, Ray-Ban turned 75. To celebrate this momentous anniversary, a campaign was launched claiming “A history of never hiding”. The campaign consisted of a collection of 7 visual stories scanning the decades, from 1937 to today. Stories of individuals who pushed culture forward. Just by being themselves, and never hiding. While the campaign was [...]
October 1, 2012
AW LAB
Athletes World – major italian sportswear retailer, counting over 130 stores – in 2012 changed its name to AW LAB, spicing up its brand positioning to appeal a higher end consumer profile. Sartoria was asked to work on a comprehensive online and offline restyling, with the aim to create a premium platform in both fields. [...]
September 24, 2012
Game On
“Game On, World” is the challenge that Nike launched to promote the latest evolution of the Nike+ multi-sport platform. In July 2012 the “Game On, World” campaign hit Milan and Riccione – the italian seaside resort town par excellence – exciting a lot of wonder, appeal and involvement among italian running communities. Sartoria was in [...]
September 11, 2012
Flyknit Collective in Rio de Janeiro
Nike is paying a tribute to the Flyknit racer shoe and its Technology with the Flyknit Collective workshop and exhibition in Rio de Janeiro. The Brand partnered with leading Brazilian sculptor and artist Ernesto Neto, with a large scale installation that conveys and captures the Nike Flyknit qualities: form-fitting, lightweight, performance and sustainability. Sartoria is [...]
July 27, 2012
75 years of Baracuta
“We have been dressing rebels, icons & legends since 1937″. Dating back to an industrialised pre-war Manchester, the Baracuta brand is steeped in history. Perhaps better known as the Harrington Jacket, the Baracuta G9 is famously favoured by the likes of Elvis Presley, Steve McQueen and Liam Gallagher and It has been held in high [...]