Once upon a time, a production motorcycle with race-bike power and weight was only a dream. Until the dream came into being, under a code name: Project 1201. Prestigious printed invitations, mysterious email and seductive teaser videos allowed a glimpse into this fascinating universe. A cosmos made of rare and precious materials: Tungsten, Magnesium, Titanium… [...]
In June Nike launched Hypervenom, an innovative boot that features the revolutionary NIKESKIN upper that fits to the foot to aid touch and control, developed for a new breed of attack.
Nike hosted Kevin Durant on his first tour of Europe. The NBA star visited Italy for a three days journey in Milan and Rome, where he participated in an array of events and activities aiming to inspire young athletes as part of the Kevin Durant Investigates “New Season. Are you Ready?” campaign, led by Nike [...]
On August 26th in partnership with the Ice Hockey Federation of Russia, Nike introduced the Russian Ice Hockey National Team jersey. Russia has dominated hockey and owns a place in this sport’s history that is unmatched by any other country in the world. When designing the new uniforms Nike’s approach was of blending a respect [...]
On July 27th Nike took customers’ retail experience to another level with the X158 flagship store, opening to the public with the “Nature Amplified: The Art + Science of Fit + Freedom” exhibition, featuring contributions by Universal Everything, Quayola + Sinigaglia and Supernature.
The new Juventus home and away kits for the 2013-14 season have been presented to the public. The kits showcase Nike’s commitment to produce performance apparel with reduced environmental impact – it’s made from recycled polyester – as well as Nike’s belief in style, craft and pride while aiding the performance of players with key [...]
A woman and her bag. The timeless appeal of Adele 1328, the bag named after Fendi’s founder, which blossoms like a flower in the hands of Fendi’s master artisans. Adele’s Dream is Fendi’s latest cinematic undertaking, a short movie that celebrates the new Selleria Line, with a focus on the Adele bag, and the magnetic [...]
On the occasion of the launch of the Air Max Engineered Mesh series, Nike decided to celebrate the legendary sneaker’s legacy with the “Air Reinvented” global campaign. Part of this worldwide activation, on March 28th an event was held at JUICE, Hong Kong. Sartoria – in charge of the creative concept and design – decided [...]
On Dec. 11th 2012 Nike celebrated the 30th anniversary of the Nike Air Force 1 and the release of the new Nike Lunar Force 1. Eight years after the White Dunk Tokyo experience, Sartoria came up with with a grand-scale reproduction of the LF1 shoebox, fully made of interactive LED panels and installed in front [...]
Ray-Ban’s Rare Prints are annual collections of classic Wayfarer sunglasses that feature special pattern prints. Each collection is available in limited numbers and for a limited time period. To launch this year’s Rare Prints collection, artist James Jean created the original artwork and video animation. Sartoria was asked to translate the concept to the window [...]