News

December 9, 2016

AM97 – FUTURE FORWARD

Upon its original release, the Nike Air Max 97 experienced an almost immediate, uncontrollable explosion of popularity in Italy. The “silver virus” spread through every stratum of society, unexpectedly becoming an instant classic. Twenty years after its first release, Nike celebrated AM97 with a Limited OG Edition and a reissue of the iconic model. Sartoria […]

November 8, 2016

The philosophy of Gyakusou

In 2010 Nike and Jun Takahashi – founder of Japanese fashion brand Undercover – partnered for an innovative running wear collection: Gyakusou International Running Association. The collaboration has never stopped since: for more than six years, Nike and Jun have partnered to redefine running wear. Sartoria has been witnessing this momentous alliance since the very […]

October 15, 2016

AW LAB – My Style My Sneaker

AW LAB asked Sartoria to work on an unconventional “back to school campaign” which could be able to convey a strong impact on brand imagery. At the same time, the campaign was aimed to augment brand awareness and store traffic in a very solid and marketing oriented way. We collaborated with photographer Olaf Pignataro and […]

September 27, 2016

NikeLab x Kim Jones

British fashion designer Kim Jones has been working with Nikelab on a packable sports-style apparel collection that serves travel in all its dimensions, perfectly adapting to the needs of people travelling on planes, trains as well as automobiles. Campaign launch shooting has been produced by our sister company Panottica with English photographer Laurence Passera.

September 16, 2016

NikeLab x Acronym

Sartoria has been working on the Acronym x Nikelab Presto campaign launch, channeling American artist Kostas Seremetis to visually re-interpret the design insights of Acronym’s founder and product creator Hugh Errolson. Seremetis artworks have been the common ground for different campaign materials, such as short animations, posters, 3D objects, store installations.

September 6, 2016

Perks and Mini Website

Perks and Mini (P.A.M) is a lifestyle brand based in Melbourne, Australia, who gained international appeal for pushing the boundaries of classic streetwear, creating some of the most innovative and forward thinking products on the market. Sartoria was asked to design and develop their new website and Shop, including a custom made content aggregator for […]

August 20, 2016

NikeLab x Stone Island

This second episode of an ongoing collaboration showcases Nike and Stone Island’s shared interest in innovation and craftmanship, evidencing that the combined insights of the artist and the engineer, previously a very rare combination, is the key to evolution. Our sister company Panottica has produced the collection campaign. Shot in Los Angeles with photographer Xavier […]

July 26, 2016

Air Max Celebration

Nearly three decades from now the Air Max 1 debuted, revolutionizing footwear design ever after. Today Nike fetes yet another wondrous achievement in the Visible Air technology: the last born in the family – the Nike Air Max 1 Ultra Flyknit – is the lightest Air Max 1 ever. Sartoria was in charge with the […]

June 20, 2016

FC Barcelona Home & Away Kits

End of May, Nike unveiled FC Barcelona’s new Home Kit, which pairs top Nike innovation with design details that honor the 25th anniversary of the club’s triumphant 1991-92 European campaign. Mid-July, FC Barcelona’s new Away Kit was presented to the public, featuring a blend of the iconic red and blue colors of the home kit […]

April 14, 2016

The Nature Of Motion

For Milan Design Week 2016, Nike asked ten contemporary designers to explore the concept of movement through various mediums, inspired by the on-going pursuit of natural motion, in the endless exploration of the non-perfect, non-linear creative process. Our fellows at Panottica were in charge of the entire documentary direction and production.

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