“Game On, World” is the challenge that Nike launched in its new campaign to promote the latest evolution of the Nike+ multi-sport platform, and particularly the FuelBand wristband, the new sensor vessel. On 8.7.12 Nike+ FuelFest landed at Battersea Power Station in London, during an event for which words like “amazing” and “epic” have been [...]
Launched in 1997, the Fendi Baguette instantly became one of the most popular accessories of the decade, creating an enduring style icon that women the world over have coveted and collected with passion. The House of Fendi decided to fête the 15th anniversary of its most precious jewel by reediting 6 Vintage Baguettes, by publishing [...]
On Day 2 of the Innovation Summit 2012 NIKE unveiled the new Nike+ Basketball and Nike+ Training platforms. The technology in both experiences utilizes a new Nike+ Pressure Sensor built into each shoe capable of measuring how high, hard and quick players play each game, or delivering previously unknown information about a workout.
Today, February 21st NIKE presented a series of cutting-edge, lightweight performance innovations for the upcoming London Olympics. To help the Brand unveil technology that is going to change sports performance Sartoria has been called to cut, sew and design a multi-functional space within the Basketball City courts in New York.
Sartoria has been asked to support the NIKE+ FUELBAND launch, the innovative wristband from NIKE that tracks and measures everyday movements to motivate and inspire people to be more active. Set at the Highline Stages in New York City the event included – among dedicated media hubs and other destinations – a FUELBAND-shaped main stage [...]
Sartoria, intrigued by Art in the making as seen through the eyes of an Artist, equipped Futura with a wearable camera and left him alone with his mirror canvas at Kindergarten. Take a peek at the Master performing in one of his favourite playgrounds, and have a real grandstand view on his creative process.
Air Max launched in 1987 and became an instant classic, on and off the track. Air Max 90 evolved from the running shoe concept into an icon adopted by athletes, performers and artists. AM90 sound is the documentary of this journey, a tribute to a true icon. In 2007 Sartoria asked legendary photographer Shawn Mortensen to [...]
In 1982 a non-stop cultural venue called Graffio opened in Modena, quickly reaching a prominent position both in the national and international clubbing scene. After various ups and downs, in the year 2000 the future of the venue – which in the meantime changed name to MORe – became very uncertain. Sartoria invited Delta, Futura and [...]
i-D began as a fanzine dedicated to the street style of punk-era London in 1980, and quickly earned its position at the vanguard of fashion and style, abiding by the premise of originate – don’t imitate. i-D has come a long way since its pre-digital, cut-and-paste days, developing into a glossy magazine with a passionate [...]
An exclusive sneak peek of the Kindergarten exhibition, via Seb Caudron.