News

March 5, 2014

Modern movement by Tyrone Lebon

In 2013 Sartoria was asked to help Nike portray the new Nike Women’s Spring / Summer 2014 collection. The Nike Women design team had worked tirelessly to inspire and allow athletes to move more and better.

November 5, 2013

Ducati 1199 Superleggera Launch

Once upon a time, a production motorcycle with race-bike power and weight was only a dream. Until the dream came into being, under a code name: Project 1201. Prestigious printed invitations, mysterious email and seductive teaser videos allowed a glimpse into this fascinating universe. A cosmos made of rare and precious materials: Tungsten, Magnesium, Titanium… […]

September 26, 2013

Hypervenom Knockout tournament hits Rome

In June Nike launched Hypervenom, an innovative boot that features the revolutionary NIKESKIN upper that fits to the foot to aid touch and control, developed for a new breed of attack.

September 25, 2013

Kevin Durant european tour hits Milan and Rome

Nike hosted Kevin Durant on his first tour of Europe. The NBA star visited Italy for a three days journey in Milan and Rome, where he participated in an array of events and activities aiming to inspire young athletes as part of the Kevin Durant Investigates “New Season. Are you Ready?” campaign, led by Nike […]

September 24, 2013

Russian National Team Hockey Jersey Event Launch

On August 26th in partnership with the Ice Hockey Federation of Russia, Nike introduced the Russian Ice Hockey National Team jersey. Russia has dominated hockey and owns a place in this sport’s history that is unmatched by any other country in the world. When designing the new uniforms Nike’s approach was of blending a respect […]

September 23, 2013

Nike X158 Opening

On July 27th Nike took customers’ retail experience to another level with the X158 flagship store, opening to the public with the “Nature Amplified: The Art + Science of Fit + Freedom” exhibition, featuring contributions by Universal Everything, Quayola + Sinigaglia and Supernature.

July 10, 2013

Juventus 2013-14 Kits

The new Juventus home and away kits for the 2013-14 season have been presented to the public. The kits showcase Nike’s commitment to produce performance apparel with reduced environmental impact – it’s made from recycled polyester – as well as Nike’s belief in style, craft and pride while aiding the performance of players with key […]

July 1, 2013

FENDI Selleria: Adele’s Dream

A woman and her bag. The timeless appeal of Adele 1328, the bag named after Fendi’s founder, which blossoms like a flower in the hands of Fendi’s master artisans. Adele’s Dream is Fendi’s latest cinematic undertaking, a short movie that celebrates the new Selleria Line, with a focus on the Adele bag, and the magnetic […]

April 17, 2013

Air Reinvented – Juice Hong Kong Installation

On the occasion of the launch of the Air Max Engineered Mesh series, Nike decided to celebrate the legendary sneaker’s legacy with the “Air Reinvented” global campaign. Part of this worldwide activation, on March 28th an event was held at JUICE, Hong Kong. Sartoria – in charge of the creative concept and design – decided […]

December 12, 2012

Shoebox 2.0 (AF1 XXX)

On Dec. 11th 2012 Nike celebrated the 30th anniversary of the Nike Air Force 1 and the release of the new Nike Lunar Force 1. Eight years after the White Dunk Tokyo experience, Sartoria came up with with a grand-scale reproduction of the LF1 shoebox, fully made of interactive LED panels and installed in front […]

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