News

November 8, 2012

Ray-Ban Rare Prints

Ray-Ban’s Rare Prints are annual collections of classic Wayfarer sunglasses that feature special pattern prints. Each collection is available in limited numbers and for a limited time period. To launch this year’s Rare Prints collection, artist James Jean created the original artwork and video animation. Sartoria was asked to translate the concept to the window […]

October 5, 2012

FENDI Baguette: The Art of Embroidery

The new FENDI Baguette Piccolo Punto is all about customization. The kit contains a canvas Baguette accompanied by a variety of colored threads which, thanks to the ancient art of embroidery, may bring infinite and very personal variations to the iconic “it Bag”. For the launch of the new FENDI Baguette, Sartoria asked italian artist […]

October 5, 2012

Ray-Ban Ambermatic

Ray-Ban’s Ambermatic is a 1978 collection of light adaptive lenses. To demonstrate the product in an authentic and original way, Ray-Ban opted to go for an iPhone App that lets people “amberize” their photos taken with a mobile device, having them re-shot by a camera using an Ambermatic lens as filter. The brand’s flagship store […]

October 1, 2012

Ray-Ban 75

In 2012, Ray-Ban turned 75. To celebrate this momentous anniversary, a campaign was launched claiming “A history of never hiding”. The campaign consisted of a collection of 7 visual stories scanning the decades, from 1937 to today. Stories of individuals who pushed culture forward. Just by being themselves, and never hiding. While the campaign was […]

October 1, 2012

AW LAB

Athletes World – major italian sportswear retailer, counting over 130 stores – in 2012 changed its name to AW LAB, spicing up its brand positioning to appeal a higher end consumer profile. Sartoria was asked to work on a comprehensive online and offline restyling, with the aim to create a premium platform in both fields. […]

September 24, 2012

Game On

“Game On, World” is the challenge that Nike launched to promote the latest evolution of the Nike+ multi-sport platform. In July 2012 the “Game On, World” campaign hit Milan and Riccione – the italian seaside resort town par excellence – exciting a lot of wonder, appeal and involvement among italian running communities. Sartoria was in […]

September 11, 2012

Flyknit Collective in Rio de Janeiro

Nike is paying a tribute to the Flyknit racer shoe and its Technology with the Flyknit Collective workshop and exhibition in Rio de Janeiro. The Brand partnered with leading Brazilian sculptor and artist Ernesto Neto, with a large scale installation that conveys and captures the Nike Flyknit qualities: form-fitting, lightweight, performance and sustainability. Sartoria is […]

July 27, 2012

75 years of Baracuta

“We have been dressing rebels, icons & legends since 1937”. Dating back to an industrialised pre-war Manchester, the Baracuta brand is steeped in history. Perhaps better known as the Harrington Jacket, the Baracuta G9 is famously favoured by the likes of Elvis Presley, Steve McQueen and Liam Gallagher and It has been held in high […]

July 18, 2012

Nike+ FuelFest

“Game On, World” is the challenge that Nike launched in its new campaign to promote the latest evolution of the Nike+ multi-sport platform, and particularly the FuelBand wristband, the new sensor vessel. On 8.7.12 Nike+ FuelFest landed at Battersea Power Station in London, during an event for which words like “amazing” and “epic” have been […]

June 7, 2012

Fendi Baguette

Launched in 1997, the Fendi Baguette instantly became one of the most popular accessories of the decade, creating an enduring style icon that women the world over have coveted and collected with passion. The House of Fendi decided to fête the 15th anniversary of its most precious jewel by reediting 6 Vintage Baguettes, by publishing […]

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