Nike Be True

In 1985, culture and sport crossed genres with an intensity never before witnessed. Born in those days, the Dunk became immediately an icon of that movement. Two decades later, what’s the Dunk? A basketball shoe? A vintage shoe? A piece of history? A piece of art?

To celebrate the original Nike Dunk, Sartoria asked renowned japanese artist Eisaku Kito to recreate its Dunk-inspired masterpiece, the Diva, originally commissioned by Mark Parker and exhibited at the White Dunk exhibition in Tokyo in 2003. The new Divas and miniDivas, finely revamped and re-crafted by italian artisans, have been produced with state-of-the-art rapid prototyping technology.

7 Divas (sporting the original “Be True” color schemes) have been installed – together with a flock of miniDivas – in “Tier Zero” locations across Europe: Dover Street Market London, Colette Paris, Bread & Butter Barcelona, Patta Amsterdam, Corso Como Milan, Fashion Week Berlin.

Time Frame
2007
Communication Items
Diva, by Eisaku Kito
Corso Como Installation
Be True Fanzine
Diva “mini”, by Eisaku Kito