FENDI myBaguette App

Fendi woos digital natives with the newly-released myBaguette app, crafted for iPad and Android tablets, allowing fans of the brand to design their very own version of the iconic Baguette bag.

“The Baguette was conceived as a clever little bag, with minimalist lines, but a whole lot of imagination,” declared Silvia Venturini Fendi. “Created in over 1,000 versions, including customizable canvas versions, I am delighted that the digital crowd will now also have the opportunity to make their own Baguette bags, which I can’t wait to see!” Every month, Silvia Venturini Fendi will personally select the Baguette of the Month.

Sartoria, who has been entrusted with the task of creating the app from scratch, is extremely proud of having made all of this possible.

Time Frame
2014
Communication Items
FENDI myBaguette App
FENDI myBaguette Video