Gyakusou by Seb Janiak

In 2010 Nike and Jun Takahashi partnered for an innovative running wear collection: Gyakusou International Running Association.

To help Nike portray the Spring Summer 2011 Collection Sartoria challenged photographer Seb Janiak to explore the season’s theme of inside out, with a series of beauty shots that brought to life Nike’s performance treatment combined with Undercover’s signature designs.

Time Frame
Communication Items
Gyakusou beauty shots by Seb Janiak
Gyakusou by Seb Janiak, making of
Running Paths Digital Tool