Havaianas by Pinel & Pinel

In 2010 Havaianas partnered with luxury house Pinel & Pinel for a limited production run of the iconic Brasilian sandal, sold exclusively through Corso Como in Milan and Colette, Paris.

After being asked to help launch at pr and retail level this unexpected combination of luxury and cool, Sartoria approached fashion photographer Todd Selby, whose portrait of New Yorkers creatives Pamela Love and Jordan Sullivan – paired with Fed Pinel’s finest creations – framed a special installation at the 10 Corso Como Gallery.

Time Frame
2010
Communication Items
Havaianas by Pinel & Pinel, photography by Todd Selby
Corso Como Retail Installation, Milan
Colette Retail Installation, Paris