Nike, true to its “art of performance” brand identity, has asked Sartoria to scout a new way to fuse sport and culture, installing venues focused on creativity issues that used sport as an inspiration. Nike already had a network of “footholds” in the most important cities for fashion and art. The thing to do was transforming Studios into Stadiums, and that’s a job for Sartoria.
Nike Stadiums are new multi-purpose destinations in Berlin, London, Milan, New York, Paris and Tokyo. Stages for inspired performers, labs for innovative expressions, spaces where stories are told and others are written.
Nike Stadiums are playgrounds for the enlightened. And good playgrounds are always open. If not on Earth, on the Web. Nike Stadium, the Nike Running Paths and Product BUZZ digital platforms offer a vast array of exciting contents, even afterhours.