A new display idea was requested for the mini vitrines in Nokia’s flagship stores. Sartoria chose to display Nokia mobile phones at the centre of miniature settings. Highly suggestive props dimensioned on the mobiles, accurately crafted by italian artisans, recreated scenarios representative of their focus features.
A rock stage and a recording studio for music-focused handsets, a lounge bar and local hideouts (eg. the Serpentine in London) for businessmen’s relax, videogaming and photographic safari for leisure oriented devices, a natural scenario for classic voice-only mobiles etc.
Nokia Miniworlds have been set up in flagship stores in Moscow, New York, Hong Kong, Shanghai and London. All Miniworlds have been hand-made by italian artisans. No animals were harmed.