The iAM1 Journey

In 2009 Sartoria set out with photographer Paolo Novelli on a quest to make visible the best creative hotspots across Europe, through the eyes of local creative minds. The end result is a journey as fascinating as complex, that spawned many different outputs, so much more that static portraits of people who share a common passion for Nike’s Air Max I.

The iAM1 Journey is an experiment in interactive storytelling through tilt-shift photography, a tribute to an iconic product, to his roots and legacy. A concept that went beyond the digital realm, with ramifications at retail level, vinyl releases and state of the art executions.