Against My Killer

Sinv_ wanted a brand statement to accompany the 2006/2007 “Against My Killer” collection. “Against My Killer” – in the designer’s own words – “is first of all a philosophy: stop and think of the negative feats of the past, then push out and grab the future. Killers are the bad experiences, the faults, the conventions”.

Sartoria asked photography legend Duane Michals to tell a photographic story where bad experiences and conventions are courageously braved and in the end, defeated. The story is a tale of desire, that recalls the athmospheres of Pasolini’s Teorema.