Air Max 270 Launch

Within the Air Max Day activation plan, Nike decided to go for a print and digital campaign to elevate the Air Max 270, in order to enrich it with cultural values. The campaign was focused on the city of Milan as a cultural capital, particularly of design, fashion and music.
Four emerging artists of the new music generation – Capo Plaza, Quentin40, Dref Gold, Miragal – have been photographed and recounted, keeping the product in touch with the liveliest music scene. Sartoria was asked to help with content creation, from the photo shooting to the creation of Instagram Stories and product storytelling for the Nike App.