Anything Butts is a modular pavilion, made of 100% organic and recycled materials, with an integrated system of light, sound and air purification, which pays homage to Cesare Leonardi, eclectic and multidisciplinary italian architect.
Anything Butts was born from the encounter between the innovative iQOS technology by Philip Morris, revolutionary system that heats tobacco instead of burning it, and the talent of Miniwiz, engineering and manufacturing company whose mission is to transform waste into extraordinary and high performance materials.
The organic structure installed in the courtyard of Palazzo Clerici consists of Plyfix Tetrapod, a special multifunction modular structure made from felt-like sheets, produced entirely from recycled materials and manufactured without any glue. The pavilion hosts some of the most iconic design projects of Cesare Leonardi, re-created with the same advanced technology from recycled HeatStick cartridges.
After Milan Design Week, the project Anything Butts also exhibited in the iQOS Embassies of Rome, Turin, Milan, Bologna and Modena. Sartoria is in charge of the creative direction and content creation of the project.
- Brand Strategies
- Time Frame: 2016