Art & Genealogy of Speed
Speed has been a part of Nike’s DNA from the beginning, its designers exploring daily the physics, mechanics and geometry of speed-as well as speed’s psychology and aesthetics. With “Art of Speed” Nike sought an outside perspective, asking prominent, independent digital artists to create their own visions of speed through a “Nike lens”. At the same time, Nike has dug into its archives, interviewed designers and uncovered its family history with the “Genealogy of Speed” retrospective.
Sartoria was given the opportunity to translate the Speed concept into an exhibition space in Milan, and illustrate and preserve both the brand rich history and art contributions with the “Art & Genealogy of Speed” books.
- Space Design
- Time Frame: 2004
Art of Speed Creative Direction, Event Set-Up & Interior Design. Art of Speed & Genealogy of Speed Books
KDLab, Honest, Stiletto NYC, Stefan Nadelman, Saiman Chow and Han Lee, Greg Brunkalla, NE-O, David Ahuja, Justin Harder, Joel Lava, Friendswithyou, Associates in Science, Tronic Studio, Bionic Systems, Yugo Nakamura