Everyday Uniqueness

Being one of a kind.
That’s the best definition of what it means to be unique.
Celebrating the beauty of each day, bringing creativity into the ordinary, standing out from the crowd.
This is what can turn everyday life into something unique.

What we did was to set off on a quest in search of uniqueness with an unrivalled master of photography and five unique personalities representing the worlds of art, fashion and food: Carolina Sansoni (fashion), Fulvietto Pierangelini (food), Flavio del Monte (art), Riccardo di Giacinto (food), Mariuccia Casadio (art&fashion).

We captured images of them in their own settings, going about their things with rare passion and extraordinary talent, enjoying a moment of relax and sharing with IQOS.
We did so through the lenses of a photographer, Paolo Pellegrin, whose curiosity and attention for the “other” are themselves unique.

The shooting locations were Milan, San Vincenzo in Tuscany and Rome. We were in charge of the whole project including production of a number of collateral.