Free Big Foot
How to turn an out-of-home advertising opportunity into something more compelling. How to make a statement around an innovation such as Nike Free, a technology that simulate barefoot running while wearing a shoe.
Sartoria took it literally, and with the help of crop circles masters Circlemakers we created massive footprints in Milan, Rome and Cerignola. Predictably medias were confused at first, leading to speculations and passionate debates, as we dropped the bait with an on purpose amateurish webpage focused on the stereotypical mysteries surrounding crop circles.