Game of Fifteen 1 – Keith Haring

Ascot, italian tilemaker firm on the cutting edge of world class ceramic industry, asked Sartoria to assist them in a wide-range brand repositioning strategy. The outcome of this collaboration is a new series, dedicated to contemporary art: Game of Fifteen. The name comes from a popular game also called “the 15 puzzle” and refers to the number of artists that will be involved in the project.

The aim is to create a long-term recognition – a sort of group portrait – in the world of contemporary art. Each collection in the series will represent a total immersion in the style and poetry of a particular artist. The series starts with a tribute to the master of pop art Keith Haring, who conceptually points the way for the artists which will follow.