Havaianas by Pinel & Pinel
In 2010 Havaianas partnered with luxury house Pinel & Pinel for a limited production run of the iconic Brasilian sandal, sold exclusively through 10 Corso Como Milan and Colette Paris.
After being asked to help launch at PR and retail level this unexpected combination of luxury and cool, Sartoria approached fashion photographer Todd Selby, whose portrait of New Yorkers creatives Pamela Love and Jordan Sullivan – paired with Fed Pinel’s finest creations – framed a special retail installation.
- Brand Strategies
- Time Frame: 2010
Havaianas by Pinel & Pinel shooting - 10 Corso Como Milan Retail Installation - Colette Paris Retail Installation