Melissa Satta X Bata – The Exclusive Capsule Collection

On September 20, Bata released an exclusive capsule collection signed by Melissa Satta, the result of a tight collaboration with Melissa actively taking part in the creative process, thus contributing to the project uniqueness.
Three product lines – Romantic Venice, Rock Allure, Shiny 80 – are already on sale, with a fourth one, Black Opulence, to be released by Christmas.
We were asked to take care of the whole project, from the coverage of the collection’s work in progress to the creation and realization of the #myshoesfirst campaign, shot by photographer Matias Indjic. The campaign video has been directed by our sister company Panottica.