My Style My Sneaker

AW LAB asked Sartoria to work on an unconventional “back to school campaign” which could be able to convey a strong impact on brand imagery. At the same time, the campaign was aimed to augment brand awareness and store traffic in a very solid and marketing oriented way.
We collaborated with photographer Olaf Pignataro and our sister company Panottica to create this fresh, colourful and engaging creativity which has been extensively adapted into a variety of formats.