NIKE+ FUELBAND LAUNCH
Sartoria has been asked to support the NIKE+ FUELBAND launch, the innovative wristband from NIKE that tracks and measures everyday movements to motivate and inspire people to be more active.
Set at the Highline Stages in New York City the event included – among dedicated media hubs and other destinations – a FUELBAND-shaped main stage with an inner curved LED wall inspired by the band itself, to showcase the products features and host the presentations made by NIKE Executives and Global Athletes Lance Armstrong, Kevin Durant and Carmelita Jeter.
- Time Frame: 2012
Creative direction and set up of the Fuelband launch in NYC