NIKE + R.T.
Fashion Designer Riccardo Tisci met Nike on the court, to celebrate Air Force 1 with a collection that brings the exotic to an everyday icon. Nike + R.T. AF1 collection hit selected doors such as 151 Wooster and 21 Mercer in New York, Dover Street Market in New York-London-Tokyo, 1948 London, Nike Stadium and Excelsior in Milan, X158 in Shanghai.
Sartoria embraced Nike’s insights to create a global visual language to dimensionalize the collaboration at retail level, envisioning modular sculptural installations to match the Nike + R.T. design features and the purity of a performance classic, partnering also with leading image-makers Warren du Preez and Nick Thornton-Jones for a series of iconic beauty-shots and video.
- Space Design
- Time Frame: 2014
Communication items
Nike + R.T. modular sculptural installations, Nike + R.T. beauty-shots and video
Credits
Warren du Preez, Nick Thornton-Jones