Nike Sportswear Launch

NSW is a grammar that encompasses a wide range of Nike products, taking sport as a cultural premise rather than a goal. In 2007 pinnacle retail experiences were studied and Sartoria was asked to help design the blueprint of the NSW concept store in Beaverton.

The venue became the prototype for all NSW pinnacle experiences that would pop-up in the rest of the world. Specifically, Sartoria was later in charge of the interior design of Special store in Milan and Nike pop-up store in Rome.