Reda – Woolmasters

In line with the ethical and aesthetic vision of its owners, Reda always puts the environment first, with the production of textile fibers focused on the respect of nature and its balance. To effectively convey this commitment to the consumers, Reda asked us to work on a special project to bring them to the very heart of where it all begins – the Oceanian farms of its suppliers.
This is how ‘Woolmasters’ was born: a 6 episodes web series that recounts the passion and lifetime endeavor to preserve the environment of the Australian, New Zealand and Tasmanian farmers that grow the famous Reda wool. An intensive “on the field” production scoring 9 flights, 21 days, 25299 miles, 3 drone crews, 3000 GB of data, closely looked after by our sister company Panottica.
Each episode follows the women, the men, the dogs in their everyday work on the land – the first one is out today and is dedicated to Europambela Farm, New South Wales Australia.