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Robert Wilson X Nike Sportswear

In 2008, during the Olympic Games, the Nike Sportswear brand launch has been held at the “Cable 8” Studio in Beijing’s Chaoyang District.

Having the honor to partner with avant garde visionary and Maestro Robert Wilson, Sartoria tailored an intimate installation to support his visual experiences creating at the same time a sensory overload video installation we affectionately call “The Brain”.

Wilson’s video portraits – Sofia Boutella, Shingo Iwasaki and Nigel Sylvester – were seemingly weaved together with eight of Nike’s iconic product, gem-setted into the fully restored and safeguarded “Cable 8” spaces.

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  • Images
  • Space Design
  • Time Frame: 2008

Communication items

Nike Sportswear Launch in Beijing, Robert Wilson Video Portraits, Video Installation "The Brain".

Credits

Robert Wilson

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